2015 Resort Collection
Instagram was everywhere during the 2015 Resort collection presentations and a great way to get an insider’s view at all the behind-the-scenes fun. Here’s a look at how three designers and their celebrity style packs trended “off-season” using the popular social media tool.
With about 775,000 followers designer @StellaMcCartney touted her guests (it-girls such as Liv Tyler, Amber Heard, Cara DeLevingne and Maggie Gyllenhaal) just as much as the clothes. Inside the Elizabeth Street Garden party hashtags such as #stellasuperheroes, #stellasworld #stellagirls were flying to show off patchworks of print and stripes, side cutouts and sunray pleated dresses. The mood was light with party favors such as the always-enchanting “mustache on a stick,” blue lollipops and the ensuing blue tongue and bubble guns. The overall tone matched the “superhero” motif found on key pieces within the collection, including a suite of handbags that looked like masks.
Guests such as Rihanna, Marion Cotillard, Maggie Gyllenhaal, Leelee Sobieski, Allison Williams and Margot Robbie arrived by signature Dior water taxis to the Brooklyn Navy Yard's Duggal Greenhouse for Dior’s Cruise show in early May. Through hashtags such as #DiorCruise2015 #diorbts, the official Dior Instagram account @Dior showed off the stunning “mirror effect” runway, backstage makeup applications (#peterphilips) and a number of the top looks of the season from creative director Raf Simons. For this presentation, he favored the A-line silhouette with scarf prints and textures both archival and new. All in all there were 66 looks to celebrate Dior USA’s 66th year.
And while their “All About Women” client event was not a Resort presentation, Hermés’ off-season party was one for the record books. Inside Wall Street’s JP Morgan headquarters there were numerous environments to enjoy. Scene 1 was a rerun of their Autumn/Winter collection, and Scene 2 was a full-on carnival with a retro swim tableau, pinball and roll-a-ball horse racing and a fashion fortune-teller. @Hermes and #HermesAllAboutWomen gave a fantastic look into the almost unbelievable spare-no-expense affair. A video clip favored by guests was “Dancing Bags,” and a photo booth elicited the hashtag #toomuchfun.
Melinda Sheckells - Guest Blogger and Ediotr, Crystals Magazine