It's one thing to conceptualize an advertising campaign through storyboards, but it's another to bring it to life. Planning a creative change is always exciting, but a little challening, for The Shops at Crystals because we must meet the same standards as some of the world's most prestigious luxury brands. Upon conceiving the #NAMEDROPPER campaign with our Creative Director Ben Ward, the Crystals team knew that the final product would need to be approachable yet polished, much like our customers. Our choice for a photographer to fulfill this direction was the esteemed James White.
White's photos have graced the pages of magazines around the world, including Elle, Esquire, Glamour, GQ, Marie Claire, Rolling Stone and Vanity Fair. He has photographed publicity and advertising campaigns for Omega and Tiffany & Co., as well as numerous television shows and films. Angelina Jolie, Anne Hathaway, Christian Bale, George Clooney and Taylor Swift are just some of the fmaous faces with whom he has worked. It's no wonder American Photo named him one of the top 100 influential people in photography.
We are honored to have White once again on our team ... this time in the pages of Crystals magazine. He photographed two of our fashion features. Marian Kurpanov returns, shot against the backdrop of White's art collection and impeccable Hollywood home. Join us for a behind-the-scenes look at how it feels and looks like at a photoshoot. At Crystals, we believe fashion is art. White fulfills that vision through his lens with two spectactular stories. We can't wait for you to read this issue.
At the center of The Shops at Crystals lies a flower carpet that is changed out 5 times a year; once for each season and once for Chinese New Year.
Check out the making of our Chinese New Year 2013 flower carpet.
The Shops at Crystals serves as the exclusive location on the Strip for the pick up and drop off of Dream Racing customers. Dream Racing specializes in The Ferrari Experience. This experience includes driving a racing Ferrari for five exhilarating and memorable laps of the infield road course at the Las Vegas Motor Speedway.
Dream Racing provides guests with the car, the racing kit and all of the expert tutelage they need to extract the maximum from this bespoke Dream Racing machine. Whether customers want to have fun with friends or learn the professional techniques that took these types of cars to countless victories in the American LeMans Series, Dream Racing tailors the experience to fulfill their desires.
The dream racing experience consists of:
- Transportation from The Shops at Crystals to Las Vegas Motor Speedway
- Classroom session
- Simulator Orientation (induction)
- Driving five laps on the Las Vegas Motor Speedway infield road course in the F430 GT racing Ferrari with coaching via intercom from professional instructor seated to your right
- Access to Dream racing lounge
- Transportation back to The Shops at Crystals
- Total time of the experience is 3.5 hours
For more information about Dream Racing or to book an experience, please visit www.dreamracing.com.
CityCenter presents the first major permanent collection of art in Las Vegas to be integrated into a public space, and one of the world’s largest and most ambitious corporate art collections in existence today. The CityCenter Fine Art Collection featuresworks by acclaimed artists, sculptors and visionaries including Maya Lin, Jenny Holzer, Nancy Rubins, Claes Oldenburg and Coosje van Bruggen, Frank Stella, Henry Moore and Richard Long, among others.
Validating CityCenter’s status as a cultural destination of worldwidesignificance, the Fine Art Collection is designed to become a benchmark forenlightened corporate involvement with the arts on a global level. As if in a strolling gallery, guests happen upon works by world-renowned artists as they stroll through CityCenter’s walkways, hotels and residences. From vibrant and ornate to intimate and serene, these works are strategically placed to reveal a world of fascinating experiences that unfold around every corner. The artwork has been paired with CityCenter’s unique architecture to create a sensory journey that presents the works in a never-before-seen fashion.
The Fine Art Collection encompasses a multitude of styles and media –ranging from sculptures and paintings to other works of art including large-scale installations – engaging visitors on both a visual and intellectual level. Some are existing pieces, carefully chosen for their artistic value and cultural significance; others are site-specific installations for which theartist was invited to command their vision over the space.
For more information about CityCenter’s Fine Art Collection, visit http://www2.citycenter.com/press_room/press_room_items.aspx?ID=843
The focal point of Crystals at CityCenter’s signature spaces is the Grand Staircase, inspired by Rome’s Spanish Steps. It consists of three separate staircases, all dresses with red Sapele wood. Ascending 24 feet from the main floor to The Pods by Wolfgang Puck, the stairs are build fromeco-friendly bamboo and uses risers of pink agate that are backlit for maximum visual effect.